COMPANION GUIDE

for CityScoop’s Video Demo

This companion guide follows along with our video demo presentation, highlighting key points.  There are places for you to take down notes and questions.  If you do have questions, just click the submit button at the bottom of this page and we’ll contact you to schedule a call with one of our specialists.

Click the SUBMIT button at the bottom to submit your questions.

A. INTRODUCTION (00:00-02:09)
A quick overview of CityScoop and how we help businesses.
Key Points: (a) CityScoop has been helping businesses for over 17 years with their marketing. (b) We use our massive Google authority to push your business to the top. (c) Our All-In-One Solution includes many different services. 
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B. BENEFITS (02:10-10:11)
An explanation of each main CityScoop benefit.
Key Points: (a) We guarantee to rank your business at the top of Google. (b) Most subscribers consistenly get organic traffic and new customers directly from people searching on Google. (c) CityScoop build's your business' equity by raising your visbility, driving organic traffic, and filling your website with new pages, blogs, and fresh content each month. (d) We fill your social media feeds with engaging stories about the customers you're helping, and then push your capable profiles to the top of Google. (e) Your CityScoop subscription saves you a lot of time by acting as your marketing arm, executing your marketing plans for you while you simply help oversee direction in your monthly 30-minute review call. (f) All your content is 100% original, with over 500 words per page / post, which is an essential component to achieving first page rankings. (g) The CityScoop dashboard imports all your important to one easy-to-understand layout, highlighting the most important key performance indicators when it comes to the bottom line, including the more than 3,000 search terms we track for first page visibility. (h) Your CityScoop subscription includes a website maintenance package to keep your site up-to-date with crucial security updates and minor edits each month, and at no extra cost. (i) You have the option to move your website over to our servers to host your website at no extra cost, which includes the ability to easily move your website if you every want to at any point, giving you true website freedom, and at no additional cost to you. (j) Included with your subscription is a personal account manager who you meet with on your kick-off call, and each month on your review call, ensuring you have easy to access to the same person who ovesees your account monhtly, as well as whenever needed via their booking link.
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C. ADD-ON SERVICES (10:12-11:03)
We have a number of additional services that can enhance your results further, or provide a solution for a marketing need, like a new website, for example.
Key Points: (a) Our core service includes everything most businesses need.  (b) We also offer website design, logo design, branding services, newsletter marketing, AI-powered email marketing, text message marketing, Google Ads Management, AI Search Results Tracking, and a few other options. (c) To purchase add-on services, you must have an active All-In-One Solution subscription.
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D. STRATEGY (11:04-12:41)
An explanation of our very simple strategy for getting customers from Google.
Key Points: (a) People search 1000s of different ways for the same products and services. (b) To reach a lot of customers, you need to rank for a lot of differnet search terms. (c) It's extrememly difficult to get to the top of Google, but we have a secret weapon and guarantee to get any subscribing business to the top of the first page. (d) We also get extrememly quick results, starting within the first month, unlike SEO, backlinks / link building, directory listings, and content seeding. 
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E. OUR SECRET WEAPON (12:42-14:31)
A quick presentation explaning how we are able to guarantee top search engine rankings, and what separates CityScoop from every other marketing company in the world.
Key Points: (a) CityScoop is a top-ranked authority according to Google for local business news. Try searching 'us local business news' on Google. (b) At least once a week, we publish articles about your business and the clients you're helping, which link to your website, social media profiles, and Google business listing.  (c) Our news articles provide horsepower from our high-ranking website to yours, pushing your website up to the top where people can find you. 
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F. PROOF OF PERFORMANCE (14:32-16:02)
Featured in this section are examples of top Google rankings from 3 different clients.
Key Points: (a) Each client example demonstrates extensive first page rankings which establishes credibility on Google within the client's local markets. (b) Precision Auto Care is an auto repair shop in San Leandro, CA who ranks for 1000s of search keywords and generates a high volume of new customers every month. (c) Bionki Interiors is a home staging company in Pomona, CA, who ranks for just about every home staging keyword combination in Pomona. (d) James River Signs is a sign company in Newport News, VA that has generated a steady stream of new customers year-round from their website using CityScoop since they founded their company in May of 2018. 
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G. WHEN WILL I GET CUSTOMERS? (16:03-17:36)
It's impossible to say when someone will hire, but it's typically within 3 months or less from going live, and sometimes within as little as 2 weeks.
Key Points: (a) It's impossible to guarantee that someone will hire you. (b) We do guarantee large-scale first-page organic Google search rankings with no limit to the number of keywords or clicks. (c) Most subscribers generate new customers and start getting new customer leads by the end of the third month or sooner. (d)  Many clients have gotten new customers in less than two weeks, but results will vary from industry to industry, city to city, and with the time of year. (e) Most subscribers begin to dominate their local search results within six to twelve months, which for some businesses, generates a lot of customers. 
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H. PRICING (17:37-18:20)
A review of the cost of our All-In-One Solution with a list of what is included.
Key Points: (a) Our whole solution, including our top of Google guarantee, 4 press release articles, two pages and two blogs for your website, and six social media posts every month, only costs $1,000 a month (b) Compared to other marketing options, CityScoop is one of the most powerful and affordable solutions available.
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I. SETUP PHASE (18:21-19:10)
In this section our setup process is outlined including what work is done for your business and the cost.
Key Points: (a) The setup fee is $750. (b) The setup phase lasts 1 month and is a diagnostics service that involves fixing your website's keywords, content, and code to get it ready for large-scale rankings. (c) During the setup phase we get access to and optimize your socail media profiles as well as your searche engine profiles like your Google business listing.
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J. CONTRACT TERMS (19:11-19:36)
A very short section describing that we don't have a contract and sell a subscription instead.
Key Points: (a) There is no contract to sign.  (b) We sell a month-to-month subscription, and you may cancel at any time.  
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K. REFERRAL PROGRAM (19:37-20:05)
An overview of how we pay residual commissions of $100 a month for each of your referrals. 
Key Points: (a) We pay $100 a month for each referral as long as your referral's subscription is active.
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L. PRODUCTION TIMELINE (22:06-22:57)
This section outlines what happens from the point of signup to your kickoff call, monthly review meetings, and annual check-ups as your results continue to grow.
Key Points: (a) Shortly after signup, your account manager reaches out to introduce themself and schedule your kickoff call. (b) Immediately after your kickoff call, you get access to book time whenever you need with your account manager's calendar link. (c) Your account manager selects a writer for you and has them produce one article for your to review before proceeding to the rest of your content to make sure you approve of and like your writer. (d) You can provide examples of content to your writer to mimic, and any time you have feedback for your writer, your account manager saves it to your profile in our CRM for your writer to review going forward every time the write content for your business. (e) The setup phase lasts 30 days, then your account goes live. (f) After 60 days, we'll have collected the first 30 days of live data, and is when your account manager starts working on your first report. (g) About 5-7 days after the 60 day mark, your account manager will reach out to you to schedule your first review call. (h) You continue to meet with your account manager once a month to review progress and continue to refine results.
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M. KEY TAKEAWAYS (22:58-23:58)
A quick list of 8 key takeaways we want to make sure you don't miss.
Key Points: (a) There are many marketing options to choose from, but none that are similar to CityScoop's All-In-One Solution. (b) There are many things that separate CityScoop from other marketing options, but we have 8 key takeaways we would like you to consider as you finish our demo presentation.
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N. INFORMATION PACKET (23:59-19:10)
We have a packet of marketing materials you can download here if you don't already have them.
Key Points: (a) We have a marketing packet you can review that includes information about our All-In-One Solution, as well as various PDF documents outlining each one of our add-on service options. (b) You can download our marketing packet if you didn't receive it with the link above, or you can email us at info@cityscoop.us or fill out our contact form to schedule a call to review our documentation with a specialist.
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O. HOW TO GET STARTED (24:26-24:55)
How to get signed up and what you need to do next, which is nothing (just wait for an email from your account manager).
Key Points: (a) To sign up, click the SIGN UP button at the top of cityscoop.com. (b) If you pay with ACH bank transfer, we pay the 1.5% fee.  If you pay with a credit / debit card, there is a 3% fee.
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P. NOT READY YET? - BOOK A CALL (24:56-25:49)
How to schedule a call with one of our specialists if you have questions before signing up.
Key Points: (a) If you have questions before signing up, book a call with one of our specialists on our website or at cityscoop.com/book. 
IMPORTANT: If you filled in questions and/or comments in this form, fill in your info below and click SUBMIT and we'll review your entries with you on your call.
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